Get All Access for $5/mo

How Predictive Analytics Can Help Your Business See the Future (Infographic) An investment in predictive analytics may give your business the competitive advantage it needs.

By Emily Conklin

Opinions expressed by Entrepreneur contributors are their own.

Hero Images | Getty Images

Your customers are supplying you with data that can help you predict the future. Now more than ever, predictive analytics are becoming available to small businesses looking to get ahead of the competition by mining their data and generating meaningful intelligence. From mapping customer purchase trends to optimizing product campaigns, predictive analytics can be the digital marketing solution your company needs.

Related: How Blockchain Is Creating a New Future for Digital Marketing

While this is not a new concept, the widespread availability of predictive tools and the exploding arena of digital marketing has given these analytics renewed relevance. An investment in predictive analytics may give your business the competitive advantage it needs, helping you leave yesterday's problems behind and focus on growth to come.

Check out the infographic below from Digital Marketing Philippines to find out more about how predictive analytics can work for you.

Emily Conklin

Reporting Intern

Emily Conklin is a reporting intern at Entrepreneur.com. She is currently a sophomore at New York University pursuing a double major in journalism and urban design & architecture studies. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

7 AI Secrets Every Entrepreneur Must Know: AI Quiz and Breaking News from OpenAI You Can't Miss

Check out these 7 critical questions from our unique quiz that uncovers the AI secrets every entrepreneur must know!

Leadership

Want to Get The Most Out of AI? Start Treating AI Like Your Human Employees

The latest AI agents are capable of fantastic growth and evolution — if we learn to coach them past their mistakes

Side Hustle

'I Could Never Go Back to Corporate': She Quit Her Silicon Valley Tech Job After Her Creative Side Hustle Hit 6 Figures

As a college student, A Jar of Pickles owner Kirstie Wang found it difficult to focus in class — instead teaching herself Adobe Illustrator and Photoshop.

Marketing

5 Small Business Marketing Tactics to See Results This Quarter

Five quick and effective small business marketing strategies that can yield both short-term results and long-term success.